Brand Identity

We were put into groups of 3 and were told to review each of our works, this included online portfolios, CV and any other promotional website.

 

The feedback I got was:

  • Very professional in my CV, clear and straight to the point
  • Visual work is very bold and you can see clear consistency
  • There are signs of interest for editorial work like magazines
  • There is a use of high contrast in lots of the work. Also, vibrancy of the colours within the work is very inviting
  • Area that I want to work in is, editorial magazine work and maybe even design in Fashion
  • A company that might employ me might be magazine company who are looking for a vibrant and exciting graphic designer
  • And my identity in a few words: Bold and minimalistic graphic designer that capture the eye, possibly showing signs of interest for editorial

The lecture helped me realised areas I need to work on so my identity is clear. And this can be done through research, refinement and consistency in what I am trying to communicate to others. But the main areas is editing and refinement as I am trying to present my skill set to others but, it looks a bit confusing. This can also be a benefit as it can suggest I am versatile and have transferable skills that can fit elsewhere, not just editorial. Within myself, the feedback does align with my goals and I just need to show more editorial examples of my work so it is clear.

My elevator pitch is:

In 50 words:

A digital creative designer whose work is bold and minimalistic, that captures the eye and is interested in Editorial or Book publishing. Her style is very bold, consistent, contains vibrant colours and is very inviting. Who is interested in working as part of a magazine company or art based magazines who are looking for a vibrant and exciting graphic designer.

In 20 words:

A creative designer whose work is bold and minimalistic and is interested in Editorial work

In 10 words:

A creative designer who is interested in Editorial work

 

 

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