Fluidity. freedom, expression and fun.
I wanted to break away from my usual style and embrace a more colourful and playful style. And my focus on negative space and lettering. funnily enough, I found it very therapeutic. Why? because I got to design and play around with layout just for fun. No exact brief, just something I designed in Adobe Illustrator and the word fluid.
No restrictions, no certain colour pallet per say. And what I also discovered is, when I allowed myself to experiment more, then the whole process was more enjoyable and organic. Something I need to incorporate into my other briefs I get.
For more, check out my Behance Behance