telecom 
COMPETITOR RESEARCH

My role was to do a competitive analysis on trade-in within the industry while understanding a customer's journey as they trade-in a product.
The aim was to understand the incentives that are given when a product is traded-in. In the end, I realised, everything lies in what the customer sees as more valuable 

Customer's Trade-In Journey
Customer's Trade-In Journey
AirTable
AirTable